Meet the Team

Peter Lucas

Co-Founder (Operations)

  • 35+ years of diverse hospitality experience across Asia Pacific and Latin America with a track record of converting underperforming assets into high-performing investments through operational overhaul, product repositioning, and rebuilding commercial strategy.
  • Designed & delivered multi-country portfolio strategies that combined asset management discipline with hands-on operational leadership to lift performance & long-term value.
  • Senior roles with Destination Hospitality, Habitat Hospitality, & Cross Hotels & Resorts, driving growth, brand evolution, & large-scale operational upgrades. Consistently exp&ed
  • EBITDA & GOP margins by redesigning cost structures, strengthening revenue systems, & embedding commercial rigor across functions. Led the turnaround of Four Points by Sheraton Bangkok, raising EBITDA margins from 23% to 44% & supporting its USD 80M divestment. Brings an owner-minded, commercially focused approach with deep experience across hotels, resorts, branded residences, & mixed-use assets.

Brian Keegan

Co-Founder (Finance)

  • 40+ years of global investment & corporate banking experience. Former Managing Director at Merrill Lynch & J. P. Morgan with leadership in corporate finance advisory, capital structure optimization, debt capacity analysis, & credit ratings.
  • Expertise in financing for mergers & acquisitions, leveraged buyouts, & recapitalizations across more than 50 countries.
  • Leader of K. B. Keegan & Advisors LLC, senior advisor to PJT, & member of the Board of Trustees of the American University of Paris.

Komson Sevatasai

Commercial Director

  • 25+ years senior hospitality leadership across Thailand’s leading luxury resort destinations
  • Leadership experience with Banyan Tree, Dusit International, Regent, Sheraton, The Peninsula, Paresa, Panacea, and Ana Anan
  • Led multiple landmark pre openings including Banyan Tree Samui, Dusit D2 Khao Yai, La Vida Samui, Ana Anan Pattaya, and Sheraton Grande Laguna Phuket
  • Proven track record in repositioning and turnaround of underperforming assets, delivering ADR uplift, RevPAR growth, and sustained GOP improvement

Saurabh Upadhyay

Marketing Lead

  • 18+ years of marketing & commercial leadership helping hotels & resorts grow revenue across Asia.
  • Strong track record in direct booking growth, MICE acquisition, digital performance, & brand visibility for independent hotels & global brands. Co-Founder of Pixel Bloom, delivered a 175K USD MICE pipeline, 121% booking growth, 53K+ USD in direct revenue, & measurable gains in F&B & guest spend in 3 months.
  • At Banyan Group Hotels, increased direct revenue 1.5 million USD in one-year, improved CRM performance, & delivered high ROI paid campaigns.
  • Supported award winning properties through stronger positioning, SEO, content development, & cohesive brand communications.
  • Experienced across destination marketing, hotel branding, digital transformation, & cross functional commercial systems that improve sustainable revenue results.

Rinyapat Rattanapaya

Revenue Lead

  • 15+ years of revenue management & commercial strategy leadership within Thailand’s hospitality industry.
  • More than 15 years of revenue management & commercial strategy leadership within Thailand’s hospitality industry.
  • Strong record in RevPAR growth, pricing strategy, & channel optimization across multi property portfolios. Leadership roles with Accor, Radisson, IHG, Habitat Hospitality, & Janeway covering hotels, resorts, lifestyle br&s, & openings.
  • Led rate strategy & e-distribution for 5 Pattaya hotels under Habitat Hospitality.
  • Managing Director of Janeway providing revenue consulting, OTA & property management support.
  • Known for a data driven approach that strengthens forecasting & improves commercial performance.

Thaniya Kongrut

Admin Lead

  • Nearly a decade of administrative support experience across busy, multicultural work environments.
  • Skilled in calendar management, correspondence handling, document preparation, & daily office operations that improve overall administrative efficiency.
  • Experienced in international coordination, including cross border scheduling, communication with global teams, & managing logistics across time zones.
  • Known for strong communication, problem solving, solutions oriented approach that keeps workflows smooth & teams supported. Brings an organized, reliable, & proactive presence that strengthens productivity & ensures seamless execution behind the scenes.

Martin Fluck

Japan Lead

  • 40+years ofhospitality leadership across Japan, China, South Korea,Vietnam,&Indonesia, including 17 years with Oakwood as Director of Operations North Asia overseeing 27 properties & launching 16 flagship openings that set new standards for extended stay.
  • Delivered market-leading performance in Japan with the highest rents per square meter in the sector & drove 65% of Oakwood APAC revenue through strong commercial & operational discipline.
  • Served as Area General Manager Japan for Far East Hospitality, establishing the Japan office & shaping the group’s expansion strategy across key gateway cities.
  • Founded Martin Fluck Advisory, providing operations, project development, pre-opening, & operator selection expertise for owners & investors seeking measurable results.
  • Advisor & Director of Pre-Opening & Technical Services for Anoma Hospitality Group under SC Capital Partners, guiding product vision, brands execution, & development readiness.
  • Graduate of École hôtelière de Lausanne with early career experience at Hilton, Four Seasons, & Park Hyatt, building a strong base in luxury operations & international service culture.

Brian Connelly

Philippines Lead

  • 40+ years inhospitality leadership,including25years across
  • Asia & the Middle East, with experience spanning8 global brands: Starwood, Hilton, IHG, Fairmont, Oakwood, Banyan Tree, & Marco Polo. Brings a rare mix of luxury, lifestyle, extended stay, & full-service expertise.
  • Known for managing complex multi-property operations, major openings, large-scale renovations, & smooth br& transitions across varied markets.
  • Directed key pre-openings such as Sheraton Stamford, Oakwood COEX, InterContinental Shenzhen, & Fairmont Tower Heliopolis, delivered with strong commercial impact.
  • Led strategic renovation & repositioning programs for InterContinental Bangkok, Fairmont Heliopolis, The Willard DC, & Hilton Seoul, elevating guest experience & asset value.
  • Delivered turnarounds for Angsana Laguna Phuket, Sheraton Long Beach, & Sheraton LAX through targeted commercial restructuring & operational reset.
  • Recognized for commercial & operational strength, consistently driving RevPAR Index outperformance across multiple asset types & competitive markets.